Be successful at the Central Agricultural Fair

Participation in the Central Agricultural Fair is a great opportunity for your company to establish new business relations and attract tens of thousands of visitors to your product. For this purpose, it is necessary to properly take care of the visual impressions and aesthetics of your stand, as well as effective communication, especially before the start of the event. Thanks to these steps, you will strengthen your participation in the fair, and also save a lot of stress and money while organizing your stand.

Before participating in the fair, think over the concept of your stand. Consider which machines are most important to you – this will allow you to fully use the space and arrange the equipment of your stand.

Once you have the plan, it’s time to move on to the stand equipment. Its most important elements are:

Branding – the first element that visitors look for at the stand is a logo or company name. With the use of banners or – to enhance the effect – an LED screen, on which you will display how your tractors or other agricultural machines are doing in the field.
Lighting – one of the most important elements of the stand, which will allow you to fully display the latest agricultural machinery. The intelligent play of lights will definitely increase the attractiveness of your stand and product.
The floor – complements and emphasizes the aesthetics of your stand, which we can see in all trade fair centers around the world. Therefore, covering the stand area is obligatory at Ptak Warsaw Expo.
Power connection – imagine that you are about to get a new customer, but he needs to urgently use his phone, which is dead. Of course, you offer him a charger, but … you don’t have a connection at the stand. So, when asked if the electricity at the stand is important, we answer – of course!

A meeting place – the fair is tens of thousands of people and hundreds of attractions that generate a lot of noise. When planning your stand, remember about an elegant and well-equipped place where you will invite potential contractors to do business.

The above few tips will surely help your company to achieve success at the fair. If you have questions and are looking for an idea for the implementation of your stand, view our catalog and contact us – we will create something unique together!

The stand must have substantive value, but in order to present it, visitors must be effectively gathered. The attractions you prepare will be of key importance here. Your brand ambassador presenting products, the possibility of active testing or prizes for fair participants are just some of the ideas that will help make your stand stand out.

Also, do not forget about decent human resources during the fair. Experts who will go out to the client and attract him to the offer in an accessible way will be much more effective than one employee hidden in the back of the exhibition, looking hostile at the visitors.
In the agricultural industry, it is very important to get to know the product in-depth, fairs give customers the opportunity to Machine „touches“, which are not always possible. The combination of appropriate presentation and personal checking increases the chances of a successful sale.

All of the above elements make up the most important one – appropriate communication regarding the presence at the fair. As an organizer, we provide tens of thousands of visitors and offer a wide range of pre-trade marketing cooperation using our channels. What we need to support you are the announcements of attractions.

The fair is also a good place to invite the base of your potential customers and present them face-to-face products. This is one of the few occasions when you can meet so many customers in such a short time.

Preparing new products is a great idea to engage and attract existing customers to the stand. We know from experience that all new products and premieres interest visitors the most. This is a great opportunity to refresh business relations with current partners and deepen cooperation.

For our exhibitors, a successful fair means a sense of a job well done. We believe that this article will be useful for you and will allow us to bring the exhibition industry back on track during the Central Agricultural Fair. At each of these stages, of course, we provide the necessary substantive support, and more details can be found in our „become an exhibitor“ tab.